Clickbait vs Curiosity: Why Retention Matters on YouTube
Learn how to tell YouTube clickbait from honest curiosity, why retention is the real metric that matters, and how to avoid viewer dissatisfaction.
August 18, 20267 min read
Why does someone click one thumbnail over another for the same subject? These guides cover the actual psychological mechanisms — curiosity gaps, the Zeigarnik effect, FOMO, urgency, scarcity — and where each one crosses from honest curiosity into clickbait that costs you retention.
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